Dorset Marketing Consultancy for Travel and Tourism Brands
Your Local Marketing Partner for Strategic Growth
How We Work
Every brand is at a different stage of growth — which is why our work always starts with listening. At Salt & Signal, we are a Dorset Marketing consultancy that builds bespoke strategies designed around your goals, capacity, and pace of change. Some clients need strategic direction and internal clarity; others need an ongoing marketing partner to deliver it all. We offer two ways to work together:
Marketing Consultancy
Get clarity on your marketing direction, positioning, and priorities.
Our consultancy service gives you access to senior-level expertise without the overheads of hiring in-house. Acting as your fractional CMO, we help you shape a clear strategy, align your activity with business goals, and put the right systems and structure in place.
We’ll work with your team (or independently) to uncover where your marketing can perform better — identifying gaps, defining your message, and creating an actionable roadmap for growth.
Consultancy includes:
Marketing strategy and planning
Brand positioning and audience insight
Channel audits and recommendations
Content and communications planning
Guidance for internal teams or existing suppliers
Full Funnel Marketing Partnership
For brands that want both strategy and delivery.
Once your roadmap is set, we can manage every element of your marketing — from SEO and paid ads to content, PR, and email. You’ll have one connected team handling the full funnel, so every channel supports the next.
We work month-to-month, adapting as your business grows and the market shifts. You get proactive strategy, consistent execution, and clear reporting — all handled with the care of an in-house team and the expertise of a consultancy.
Our full-funnel marketing covers:
SEO & Content Optimisation
Blog & Brand Storytelling
PPC & Meta Ads
PR & Community Outreach
Social Media Strategy & Management
Email Marketing & Automation
Our Process
Whether we’re providing consultancy or full delivery, our process always follows the same rhythm — built to create clarity, action, and measurable results.
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We learn about your brand, audience, and current marketing landscape.
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We define what success looks like, then build a practical roadmap to get you there.
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We execute or support your team to deliver the work — always measurable, never formulaic.
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We monitor performance, report transparently, and adjust strategy as you grow.
Let’s work together
We don’t do one-size-fits-all. We build strategies that work — evolving with your audience, your goals, and the market around you.
With roots on Dorset’s Jurassic Coast and clients across the region and UK, we bring a balance of strategic insight and hands-on support that helps travel and tourism brands grow with confidence.
FAQs
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We offer two clear tiers of service — Consultancy, and Consultancy + Full Marketing Partnership — but the work within each is tailored to your brand, your goals, and your capacity. Think of them as frameworks, not fixed packages. You choose the level of support you need, and we shape the strategy and delivery around you.
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Our Consultancy service gives you clarity, direction, and a strategic roadmap — ideal if you already have a team or you’re planning your next stage of growth.
The Full Funnel Marketing Partnership includes delivery too. We handle your SEO, content, ads, PR, social, and email — putting your strategy into action month by month. -
Yes. While we’re based on the Jurassic Coast, we work with travel and tourism brands across the UK (and occasionally beyond). Our local roots influence our perspective, but our reach is national.
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It depends on the service and your goals. Strategy and brand positioning create immediate clarity; SEO typically takes 3–6 months; paid ads can deliver faster wins; content and email build long-term momentum. We’ll set clear expectations from day one.
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Absolutely. We regularly collaborate with in-house teams, web developers, designers, and PR partners. Our goal is to bring structure and clarity to your marketing — not to replace people who are already doing good work.
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We generally recommend working together for a period that allows your strategy to take shape and gain traction, but we keep things flexible.
Some clients work with us on short-term consultancy projects; others stay with us for ongoing support. We’ll discuss what makes the most sense for your goals before we begin.
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We work exclusively with travel and tourism brands — including destinations, accommodation providers, experience-led businesses, hospitality brands, and tourism boards. This focus allows us to deliver deeper insight and more meaningful results.
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We provide clear, jargon-free reports with insights you can actually use. Every month, we track progress across your agreed KPIs and highlight opportunities for optimisation.
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We work with both — as long as there’s a clear vision and commitment to growth. Whether you’re launching a new experience or scaling a destination brand, we’ll tailor our approach to your stage and resources.
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We usually begin with a discovery call followed by an initial audit or strategy session. Depending on availability and the scope of work, we can begin within 2–4 weeks. We’ll always be transparent about timelines.